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Kakino-Kinoshita | VI Design  by Masaomi Fujita

Kakino-Kinoshita | VI Design by Masaomi Fujita

Marianne Piano
December 4, 2015
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This project is an art gallery "Kakino-Kinoshita" in Tokorozawa, Saitama, that was transformed from an 80-year-old folk house. Our artist designed the symbol, logotype, leaflet and business card for the gallery. He also created guidelines for the gallery owner and gallery users so that they can adjust the logo design according to their needs. Read on and enjoy!

The number of tall apartment buildings around the Tokorozawa Station has been rapidly increasing in recent years, and the main streets in the area are crowded with franchise stores. Mr. Gonda, who had been seeing the neighborhood change for years, decided to remodel an 80-year-old Japanese-style old folk house into a gallery/office in an attempt to preserve the cultural and artistic aspects of the area.

- Masaomi Fujita

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It took about 4 months to complete the project.

- Masaomi Fujita

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Kakino-Kinoshita is a “revived house” that helps create a “community” among local people, artists who use the gallery and gallery visitors. For the house, I developed a gallery logo based on traditional Japanese family crests that represent family trees and pedigrees. There is a huge persimmon tree in front of the gallery and, when it starts to bear fruits in autumn, many people gather under the tree to pick persimmons. Since the gallery is also a place where people gather, for the gallery symbol, I placed a large "kaki”, the kanji that means “persimmon” in Japanese, in the center to emphasize the friendly nature of the place.

- Masaomi Fujita

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I also expanded our designs into multiple versions using the traditional Japanese color scheme and created a persimmon-calyx background pattern in order to make it easier for the gallery to design their original towels, curtains and tools in the future.

- Masaomi Fujita

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I bought some persimmons for draft sketch. I also used Illustrator to finish all the designs.

- Masaomi Fujita

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ABOUT MASAOMI FUJITA

Masaomi Fujita was born in 1983 in Shizuoka Prefecture. After graduating from the Faculty of Design of Shizuoka University of Art and Culture, he was engaged in planning, editing and directing for several years. He reinvented himself as a designer, and worked in an advertising production company as a design and art director for cosmetics, fashion and magazines. Established a design office Tegusu in 2012. Now performs a wide variety of works from concept planning to design work in CI and VI development for companies and shops, graphic designs and web designs. See more of his amazing artworks in Behance and his website.

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