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2017 | 36 Days of Type

2017 | 36 Days of Type

Maria Queralt
May 21, 2017

Double Exposure Typography Set based on Antonio Canova’s “Psyche Revived by Cupid's Kiss ”. 36 Days of Type is a project that invites Designers, Illustrators and Graphic Artists to express their particular view on letters and numbers of our alphabet. 36 days of restless creativity, where participants are challenged to design a letter or number each day, resulting in an outcome of ability to represent the same symbol from many different perspectives.

I wanted to do a double exposure Typography Set based on a sculpture from Musée du Louvre, however the huge amount of sculptures made the decision quite difficult.
At the beginning I wanted to use different sculptures for each letter, however I realized it could be far more interesting to create a typography set based on just one sculpture, since the possibilities of creating shapes were smaller, making the design more laborious. At the same time, each sculpture tells us a different story with a different kind of vibe, so using just one sculpture would made my project a more homogenous work.
I highly admire Antonio Canova’s work and I have always love the sculpture of “Psyche Revived by Cupid's Kiss”, so when I started photographing it something clicked, this was it!

As a historian and photographer I wanted to combine the story behind the sculpture with my designs. The sculpture tells us the love story of Cupid and Psyche, that’s why I decided to give it a romantic vibe, choosing colours and shapes that answer this necessity. The limited shapes of the sculpture made extremely difficult to combine it with the characters. Even though it has been a hard work, I’ve had an amazing time working on this project, discovering every time different details of the sculpture.
Hope you enjoy it as much as I did working on it!

The natural desaturated marble colour of the sculpture made particularly difficult to decide which tones and colours should be used. I found that a darker vanilla colour blended perfectly fine with the sculpture, creating homogeneous characters for the full project.

I didn’t want a flat background, so the gradient colour was always on my mind.
However, until I started working on the design I didn’t noticed how cool it looked the combination of warm and chill colours, in the same line of tone, with the sculpture. That’s why I decided to use a soft turquoise with a peachy pink tone.

I wanted the same stamp for each character, with the variation between letters or numbers.
I decided to use the Louvre pyramid as the main shape in honour to the Museum that has kept the sculpture for almost 200 years.

I used the Canon M3 to photograph the sculpture with the 22mm lenses. Then I edited the RAW images with Lightroom for colour correction, light and texture. Finally I used Photoshop CC for the final design of the typography set.

People's feedback has been amazing, asking me to create words or sentences for them. Also, Adobe chose my project for their Typography category of the Graphic Design gallery. The more time I spent with this project the more interested I was on ANtonio Canova's life and art. Photographing the sculpture from different angles allow me to discover different details of it every time.

Maria Queralt

I am María Queralt, a Spanish photographer of Fine Art and designer, based in Paris. I've been working for different auction houses for the past five years in London and Madrid.
After studing History and Archaeology, I focused my research on Ancient Numismatics and developed a great interest on its photography. Afterwards I decided to make it my professional career and started to work as a Fine Art photographer.

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