7 sentits
7 sentits is a branding for a children's occupational therapy center called seven senses. The graphic system is built with seven geometric shapes that represent the seven senses: sight, smell, hearing, touch, taste, balance and movement. These dynamic geometric elements work like a game and are constantly changing.
Searching in the world of children games, we discovered that simple colorful forms work the best. We've tried to play with this forms thinking like a child would do, moving and experimenting with them until start to see something take form.
We used Adobe Illustrator to design the logo and all the brand elements. We always start by experimenting with Illustrator and when we are happy with the results we usually use some other tools to rich the project. In this case we used Adobe Premiere to animate it.
The reaction was awesome! It is a very easygoing project, that works for children and for adults too, so we are more than happy with the results. Sometimes the simplest things worked in a very intelligent way are the best solution.
