A AND J Restaurant - Rebranding
A AND J Restaurant is a known restaurant in Minnesota- Minneapolis
The owner wants to rebrand his restaurant and keep his identity but upscales the brand to a modern fast-food restaurant.
Where do you see your project in five or ten years? what is the dream? We always ask our clients about the project to match their vision and to build a correct brand persona.
The old logo had fish and chicken artwork so we tried to keep this artwork alive because we want to keep the restaurant identity be known for loyal customers, we don't want to make a major impact on customers we always want the customers to feel its the same restaurant and it been upgraded to provide them the best service and delicious food.
We did is redrawn the fish and chicken artwork using Illustrator and applied it with lighter colors to match the branding other colors and let the main color stand out. We want a modern catchy design and simple, We chose a circled design to fit all social media platforms and attractive catchy colors.
Adobe Illustrator
Adobe Photoshop
It was a dream for the owner, We received major positive feedback.
Art! , A brand is persona
Small detail makes a large difference.
