A to Z of Advertising

It’s said Art is Exploration. And the exploration begins with an inspiration. The following project is my exploration into the concepts, ideas, schools of thought, point-of-views, and techniques of art that has inspired me over my life as a designer and commercial artist.

Every alphabet in this series corresponds to a single-minded concept and my take on it.



I was going through a book called A to Z of visual ideas by John Ingledew when I got this thought of turning this into a project.
As I’m currently working in advertising industry I wanted to do and explore something in the same lines.
Each alphabet is a single concept and the same style can be used to make ads on the same grounds for rest 25 brands.
Eg: I’ve taken Ray Ban and made a spec ad for them using art as the medium, whereas for letter B, I’ve chosen Nike and made an ad using Bauhaus design principle as the medium.


I used photoshop, illustrator, indesign to create my artworks.
So I stared by listing 26 interesting brands for whom I can pitch a spec ad, then I stated 26 different categories under which I can make ads; after that I assigned each brand a particular category (Eg: R- Reflection for McDonald’s; E- Expressionism for Heinz, etc.)

This is how I converted each alphabet into a spec ad.



I was shocked with the response as everyone knows the principle but they don’t tend to apply them; whereas I applied each principle to every brand and made it possible to show that we can follow a process, the result will automatically show up.

Devansh Parikh

I’m a visual design graduate from Symbiosis Institute of Design, Pune.

I enjoy works of Sagmeister and Walsh, Jeff Koons, Chip Kidd, David Carson as well as Edvard Munch, Claude Monet, Salvador Dali and Edgar Degas.

Interests: Publication design, Advertising, Socio-cultural design and System design