Brand design for ACIE the Association of Image Consultants of Ecuador.
ACIE is the first association of image consultants in Ecuador, an entity that seeks the welfare of its members, offering discounts on products that are necessary for an image consultant, as well as providing courses and workshops.
The ACIE brand concept comes from the occupations and work that an image consultant performs, which is responsible for the harmonization of the external image of a person, to enhance personal qualities. Like the concept of fashion is a key point for an image consultant.
Being a profession that grows day by day in the country, the brand needs to have the concept of modernity, but without losing the seriousness and professionalism that an Association should have.
An image consultant can perform in several fields such as Color Theory and Chromo-esthetic (Cromoestética), so the chromatic should play an important role in the brand. In this case the color of the brand is a gradient from purple to red, evoking a mysticism in color and fashion.
Two avant-garde typefaces were chosen, the first was Organo typeface for the acronym, and the second typeface was Nexa Bold for the name. Both types present a perception of modernity in their strokes, perfect for the brand.
Quito, the capital of Ecuador, is a city surrounded by mountains, and is the city of ACIE, the curves within its acronyms show us the undulations of the mountains, becoming an icon in the brand.
Like any project, it began with several sketches of how the brand should be, this ended in three proposals that were delivered to the client, after some revisions, the current logo was reached.
The software used was Adobe Illustrator for the entire graphic part (logo), and Adobe Illustrator for the edition of the images.
The main thing when developing a project is that the client is satisfied with the result, ACIE is still under development and the legal processes that take to create an association in the country.
The brand was presented to a group of 10 people who will make up the Board of Directors of the Association, it was accepted and approved by all the people present at the meeting, and soon it will be launched.
It is always good first to analyze the client, to what your company is dedicated, what is your competence, background, objectives of the brand, etc. Only then you can reach a final product that shows the true essence of the brand.