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Amber Design | Logo by Greta Janutytė

Amber Design | Logo by Greta Janutytė

Honey Adraque
August 16, 2015
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Amber Design is a brand name of jeweler A.Davainis. By merging oak and amber, jewelry is created in a modern way with a pinch of history giving an exclusive look. Let us take a look at how Greta Janutytė created the logo for the said brand. Read on and enjoy!

The name of the project came from the client. All his artwork is done by using amber also jewel itself looks modern and stylish. From all that the brand name - Amber Design - came. Futhermore, the jeweler's name is Artūras Davainis. So the shorthand defines both brand name and the client's.

- Greta Janutytė

a

The inspiration of Amber Design | Logo came from the jewel. Having opportunity to touch them, feel it in hand also see the raw materials and the creation process - all these experiences gave proper feeling and flair of how logotype and photographs should look.

- Greta Janutytė

b

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The ideas of the project mostly came from my head. Visiting A. Davainis workshop and listening to client's needs I have created the proper look of the project. Of course there was also a research of the letters A & D monograms and logos on the internet. Just to know what kind of combinations are created to avoid similarity to other brands.

- Greta Janutytė

c

d

While creating logotype there were a few challenges. First of all, the client did not have a clear view of how logotype should look, what feeling should give. The only requirement was to use letters A and D. I have created a lot of sketches to get three different drafts. However, after some time client rejected all of them and like that the fourth and the final one came up, that full filled all client's demands. It is the logotype that You see here. So it tooks two revisions to finally get the right one.

- Greta Janutytė

e

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About Greta Janutytė

Greta Janutytė is studied graphic design at the Academy of Arts in Vilnius. Futhermore, she works as a freelancer and take photos for pleasure. You can find more of her artworks on her Behance profile.

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