AnotherArt.com is a designer’s personal identity. The accent is laid on applying new materials, creative approach to projects, experimenting, mixingvarious design areas and other fields. Due to such a mixture something new, having different essence, unique is created.
AnotherArt.com is my self-promo identity project and of course it reflect the essence of my work: to have the unique approach. The project includes naming, logo, identity. I used my right hand as a prototype to made a papier-mâché form and then cut it into 15 pieces. Big thanks to photographer Lena Karpilova.
Overlaying this cuts I’ve got an exact hand form and use it as a part of the logo. It looks 3D even in 2D. A set of cards gives a new sound to the logo, here it appears as a sculpture. This idea has been further elaborated in letterheads made of inkjet film and the rest of stationery made in pure minimal style.
It was decided to base on the spontaneity of paint spots as each paint spot is unique. More and more new images are created by overlaying the elements of the logo. This allows to get the endless variety of them. Overlaying spots of paint in a special way allows to create one more image – a pointing to the audience hand focuses on them. The project logo is continued in business cards and letterheads, giving it additional meaning. Here, the logo appears as a sculpture.
About Yana Makarevich
Yana Makarevich is a freelance designer, art-director, and works in branding since 2010. She graduated a Belarusian State University where studied Graphic Design. Her interests go far than just a design itself, it includes strategy, positioning, promotion, advertising, etc. You can find more of her works by visiting her Dribble and Behance profile.