Arts On The Black River is a cultural one day event that takes place along the most beautiful sections of the
Nera river valley, that aims to create an interaction between nature, art, wine and food.
These places are famous because were painted by “En plein air” painters in their works between 1700 and 1800.
Retracing the paths that inspired them, the visitor will discover as in some cases, the view is still the same of hundreds years ago.
We based the identity on a fixed element, a big headline, paired with iconic elements of the event (music, river, dance, food, etc.) showed using monochromatic deep blue images. The wavy symbol represents water and the flowing of time.
For the color palette we took inspiration from the sky colors during the sunset time.
Our aim was to avoid a more predictable color choice and emphasize the enchanted atmosphere of the scenery.
The event started in the afternoon until late at night, so for the headline we were inspired by the shades that the sun takes from the yellow of noon to the purple of the sunset in contrast with the quartz pink and the deep blue of the backgrounds.
After the initial research and thinking phase, we started sketching out some initial ideas and drafts. We went back to the computer to treat the images, then we choosed the typeface and created the various layouts in InDesign.
When clients agreed with the design, we choose the paper for print production.
We were lucky enough that clients liked the outcome from the very first draft, so we just enjoyed the design process creating the various elements of the identity.
People’s comments were good too so far, so we can definitely say it was a satisfying project to work on.