The customer sought our work to develop his new brand based on the golden ratio. That has relation with architecture. The solution was to use the initial A in golden ratio. The process to find this solution was very time consuming, but the result was simple and made me very satisfied.
I always use in my work of creating brands the golden ratio, the customer looked for me by this characteristic, the segment is architecture that has a strong connection with the golden ratio. I looked through the proportion to generate the initial “A”, after much attempt I got to the result that I present for you.
I started my work from sketches on paper with grids to look for paths in golden proportion, after several attempts, I filtered some and vectorized (illustrator) to have the results with greater precision. In some meetings with the client we arrived at the result that most pleased us.
The feedback I got was good, but few people helped me with constructive comments to improve the project. I have learned that the more time spent on a project, the greater the chanse of you simplifying and improving the result (I spent 2 months to complete this project). I see many designers who choose the first option right away, failing to explore the creative process.
I really would like to receive constructive criticism to improve my work, to thank for the visit and to remember that I have another project in my portfolio. behance.net/brunochrist