Author: Gianluca Santoro

Gianluca Santoro, Italian designer based in Rome. My main activities involve brand strategy, brand and corporate identity system, and packaging design. My aim is to create a clear and functional identity, with a strong and focused concept, allowing my clients to be involved in the creative process, in order to better communicate the values of their brand or company. I studied Graphic Design at International School of Comics, where I graduated in 2016. During my academic experience, I attended additional courses such as visual perception, photography and creative process. Moreover, I attended an intensive specialization course in Brand Design. After working from 2014 to 2016 for two marketing and advertising agency as a graphic designer, in 2017 I started my own business as a Brand Designer freelancer. I believe that a crucial factor in this industry is to be always updated, this is why part of my daily task include reading books and attending live and online classes related to branding, typography, and others design fields. Travelling and discovering new places is something I love, but walking down my city remains my greatest source of inspiration. Craft beer addicted. "There is no design without discipline. There is no discipline without intelligence." Massimo Vignelli
Gianluca Santoro, Italian designer based in Rome. My main activities involve brand strategy, brand and corporate identity system, and packaging design. My aim is to create a clear and functional identity, with a strong and focused concept, allowing my clients to be involved in the creative process, in order to better communicate the values of their brand or company. I studied Graphic Design at International School of Comics, where I graduated in 2016. During my academic experience, I attended additional courses such as visual perception, photography and creative process. Moreover, I attended an intensive specialization course in Brand Design. After working from 2014 to 2016 for two marketing and advertising agency as a graphic designer, in 2017 I started my own business as a Brand Designer freelancer. I believe that a crucial factor in this industry is to be always updated, this is why part of my daily task include reading books and attending live and online classes related to branding, typography, and others design fields. Travelling and discovering new places is something I love, but walking down my city remains my greatest source of inspiration. Craft beer addicted. "There is no design without discipline. There is no discipline without intelligence." Massimo Vignelli