Author: Luis Fernando Vivas Fonseca

I’m convinced that Industrial Design is the best tool for an object to become a product, because the context and the expectation of the user are necessary elements as to embody the brand’s essence in it’s final product. My experience as Industrial Designer has been focused in the development of the strategy and concept for point of sale of important brands, taking tools as “shopper marketing”, “visual merchandising” and “storytelling” to seduce the client. I’m passionate about advertising because I belief that it’s a strong and impactful tool that is able to modify the believe of society, it moves the market and can drives a company’s business. I’m creative, practical and committed. I have experience handling personnel, and looking for team solutions. I’m eager to grow professionally and learn about brand strategies.
I’m convinced that Industrial Design is the best tool for an object to become a product, because the context and the expectation of the user are necessary elements as to embody the brand’s essence in it’s final product. My experience as Industrial Designer has been focused in the development of the strategy and concept for point of sale of important brands, taking tools as “shopper marketing”, “visual merchandising” and “storytelling” to seduce the client. I’m passionate about advertising because I belief that it’s a strong and impactful tool that is able to modify the believe of society, it moves the market and can drives a company’s business. I’m creative, practical and committed. I have experience handling personnel, and looking for team solutions. I’m eager to grow professionally and learn about brand strategies.