Azucaré is a project that i made from zero, totally idea freedom and this is what i came up with, a brand and concept that i really loved. A great image is the reflect of a great service and product, and that was the purpose of the logo. The logo has to be fresh, direct, dynamic and lovely.

Love simple ideas, simple message. Azucaré is a cake shop and everything that they do is made with love, so thats why the logo and image should represent that. Pink is a color that invites to be kind, soft and deep, like a cake! Everybody loves cakes!.

I came up with the idea of abstracting a piece of cake, an icon that is universal with a clean typography. First i drew the idea on paper, and the parts of the possible logo, then i chose the colors, play with them. in different positions, different colors, typographies, etc, until the final art was born. All the illustration, the logo and pattern was made with adobe illustrator.

it is really amazing that people around me, and of course the client, loved it, in every way, the message was clear and beautiful. Of course in every project i learn something, every day is a lesson and i hope you like the project too!

Just keep giving the best of you, in every project that you do put the heart and the rewards will arrive sooner than later.

Karla Arámburo

Co-founder at 'Triángulo Fantasma Studio'.
Industrial and graphic designer.

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