Goodtype is the largest online community in the world, that involves lettering, calligraphy, typography, it’s mission is to curate and showcase beautiful letterforms. Last year they released their first book ,”Goodtype The Book – Vol1″, based on a worldwide contest. A 296 page curation of beautiful and eclectic letterforms from 196 selected artists and designers from 32 countries, which encompasses a multitude of lettering styles from hand-lettering, to computer generated 3D-type, to hand painted murals, to traditional calligraphy and more. With this book, Goodtype also started a scholarship that will aid present and future designers called the Stay Sharp Scholarship.
My entry for the contest , was based on a song by Mayer Hawthorne called “Back Seat Lover”, which reminds me the Drive-In Movie Theatres so popular in in the late 50’s and early 60’s. My idea was to make a lettering that take us back to those times, so i decided to draw a chubby lettering somehow reminding those decades framed with 2 hearts ❤ (couple), that you just wanna eat it by just looking at. For the fill-in I used red as a color linked to love and lust and between the letters i placed icons related to the theme, like the car, the moon, lips, condoms, male and female symbols, etc
I took an old-fashioned approach by starting the whole process with some rough sketches on paper. Next, I scanned the best draft and continued on Adobe Illustrator and used Wacom Intuos 4 for refinement and completion.Last but not least, I think that everyone agrees, that listening to good music during the process also helps, a lot !
The book sold out quickly ! From my perspective, it was a very grateful experience and a real privilege to have been one of the few selected from among thousands worldwide to be a part of this wonderful project and be amongst so many talented artists from all around the world. All this only made me more willing to risk and engaging more projects like this one in the future.
This book is the ultimate lettering inspiration and reference guide for those seeking to hire letterers and designers.
We are Strength In Letters !