Design Ideas Logo
BANCOR | Rebranding

BANCOR | Rebranding

Natalia Brahim
August 24, 2022
No Comments

This is a project made in university. I had to do a rebranding for Bancor, the bank of the province of Córdoba and one of the most important public banks of Argentina. I had to do a 'brand diagnosis' to detect what were the problems of the current brand and to improve it through a rebranding.

The first thing I did was research about the brands of the banking world in which I collected dozens of banking logos from Argentina, both from private and public entities. After that I started to think: What kind of branding did it need? Would a logotype be enough? Did it need to stand out from otros banks or not?

Once I decided what kind of brand was needed I started with other design choices, like what color palette and font should i use.
The font was to me one of the main problems of the brand, so I decided to ditch the all caps, geometric font and choose a heavy grotesk font that I thought would be more suitable.
As to the color palette I decided to keep the same color palette because I believed that it was part of Bancor identity and changing it would affect the brand recognition.

The first step of the project was the design of the brand in which I used Illustrator only. In the second step i started testing the brand in different applications to check if there was any kind of legibility problem. The final step was the design in which different branding pieces in which I was going to use the brand (billboards, landing page, credit cards, etc).

My project ended up with a high grade. To me it was a really interesting project. It was the first time I had to do the branding for a public entity. I learn a lot about the difference between the needs of public entities and public entities. So yes, it was very helpful to learn this other side of branding.

Natalia Brahim

I'm a graphic design student and freelancer from Argentina who is taking her first steps into the UX/UI world. My other interests included branding, CX and digital marketing.

Feel free to check the rest of my work at my portfolio!

Digital Fantasy Portraits with Photoshop

Are you ready to create stunning fantasy portraits? In this course, Karmen will show you how to create beautiful fantasy portraits with an ethereal atmosphere. You'll learn brush techniques, how to create a mood board, and Photoshop tricks that will give your artwork a polished look.

Leave a Reply

Your email address will not be published. Required fields are marked *