Big Draw Barcelona
The Big Draw is the world’s biggest drawing festival, celebrated in 26 countries. Once a year the Picasso Museum organizes in Barcelona a day of workshops with well-known artists, illustrators, architects and designers. On this day the medieval city center converts into a huge bloc party where neighbors and tourists mix and have fun experimenting with drawings.
TwoPoints.Net designed a Flexible Visual Identity which adapts easily to posters, postcards, ads, newspapers and banners. The text adjusts to the format and the drawings fill the holes left by the text. Just like someone doodling.
The Big Draw is a festival for everyone who enjoys drawing – kids, adults, pros and amateurs. Everybody draws differently, so how do you approach such a diverse group of people? A specific motif or style would always have an element that did not relate to not-relate to someone in the audience group. So we hit upon the idea of the doodle as a sort of common ground. Everybody has doodled at some point at their lives.
We added to this an outline typeface, which we designed specially. There was an image posted on Instagram from the festival of a his image on Instagram of little girl filling in the letters. When we saw this, we thought “YES! She got it!“. Most of the time, our work is being used as a vehicle for information, which is of course it’s primary function, but this time we were hoping to motivate people to do more with it, to make it become part of their creations and therefore part of the festival.
We drew the elements by hand, scanned them, cleaned them in photoshop and composed and colored the elements and typography in indesign.
When we were commissioned to design the visual communication of the Big Draw festival, we knew that we would have to design lots of different items in a very short time. We are a very small design studio – it’s just me, Lupi, Elio and two interns. We need to be very efficient. Designing a visual system helps in these situations. You do not have to think twice when you design the deliverables. The system tells you what to do. In the case of the Big Draw festival we designed all the deliverables ourselves, but a well defined visual system also allows you to hire others to do the applications without them ruining the design.
"I was delighted with the image Two Points designed for us: like our project, it was flexible yet recognizable, fun yet well-thought-out and it reflected well our philosophy of creative, "intelligent" drawing for all. As the festival has many partners and collaborators, the flexibility of the design allowed for the customizing and personalization of some elements for the different participants, yet it was easily identifiable by the audience. A great success!" Anna Guarro, Director of the Big Draw Festival in Barcelona
Production is a very important part of our job. It can convert a good design into a great object – something people like to have and keep. So we keep our printers close and consider them our partners. Sometimes it is difficult to offer new solutions to institutions because they have their ways of doing things, but if you are able to offer a nicer solution for less money you always find an open ear. For the Big Draw Festival we chose a rough yellowish paper that reminds you of sketching paper. And on posters and postcards we used three different Pantone colours, which made them stand out from the other standard CMYK-printed stuff.
