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Big Grove Brewery Logomark Illustrated by Steven Noble

Big Grove Brewery Logomark Illustrated by Steven Noble

Steven Noble
March 24, 2017
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Big Grove Brewery needed to update and improve the quality of the brewery’s brand image. Graham Spencer contacted Steven Noble to come up with a unique and creative way to combine elements of both hops with an oak tree and include a half acorn half hop logo mark. The end result were original and conceptual illustrations never visualized before for an identity.

Client Background:
Solon, Iowa is a tiny bedroom community just outside Iowa City. It is home to one of the finest small craft brewery/restaurants in the United State: Big Grove Brewery. In 2016, Big Grove was executing a dramatic expansion into a 28,000 sq. ft property in Iowa City that features a 10X increase in brewing capacity to 10,000 bbl/yr (310,000 gallons).

Big Grove’s ultimate goal is to be a hub of activity, fun and hometown love in a newly redeveloping sector of the city they cherish; to continue to serve up great beer and food and to help preserve and protect Iowa’s natural spaces and local culture.



Big Grove Brewery needed to update and improve the quality of the brewery’s brand image. Graham Spencer contacted Steven Noble to come up with a unique and creative way to combine elements of both hops with an oak tree and include a half acorn half hop logo mark. The end result were original and conceptual illustrations never visualized before for an identity.

Client Background:
Solon, Iowa is a tiny bedroom community just outside Iowa City. It is home to one of the finest small craft brewery/restaurants in the United State: Big Grove Brewery. In 2016, Big Grove was executing a dramatic expansion into a 28,000 sq. ft property in Iowa City that features a 10X increase in brewing capacity to 10,000 bbl/yr (310,000 gallons).

Big Grove’s ultimate goal is to be a hub of activity, fun and hometown love in a newly redeveloping sector of the city they cherish; to continue to serve up great beer and food and to help preserve and protect Iowa’s natural spaces and local culture.


Big Grove Brewery needed to update and improve the quality of the brewery’s brand image. Graham Spencer contacted Steven Noble to come up with a unique and creative way to combine elements of both hops with an oak tree and include a half acorn half hop logo mark. The end result were original and conceptual illustrations never visualized before for an identity.

Client Background:
Solon, Iowa is a tiny bedroom community just outside Iowa City. It is home to one of the finest small craft brewery/restaurants in the United State: Big Grove Brewery. In 2016, Big Grove was executing a dramatic expansion into a 28,000 sq. ft property in Iowa City that features a 10X increase in brewing capacity to 10,000 bbl/yr (310,000 gallons).

Big Grove’s ultimate goal is to be a hub of activity, fun and hometown love in a newly redeveloping sector of the city they cherish; to continue to serve up great beer and food and to help preserve and protect Iowa’s natural spaces and local culture.

Big Grove Brewery needed to update and improve the quality of the brewery’s brand image. Graham Spencer contacted Steven Noble to come up with a unique and creative way to combine elements of both hops with an oak tree and include a half acorn half hop logo mark. The end result were original and conceptual illustrations never visualized before for an identity.

Client Background:
Solon, Iowa is a tiny bedroom community just outside Iowa City. It is home to one of the finest small craft brewery/restaurants in the United State: Big Grove Brewery. In 2016, Big Grove was executing a dramatic expansion into a 28,000 sq. ft property in Iowa City that features a 10X increase in brewing capacity to 10,000 bbl/yr (310,000 gallons).

Big Grove’s ultimate goal is to be a hub of activity, fun and hometown love in a newly redeveloping sector of the city they cherish; to continue to serve up great beer and food and to help preserve and protect Iowa’s natural spaces and local culture.

Big Grove Brewery needed to update and improve the quality of the brewery’s brand image. Graham Spencer contacted Steven Noble to come up with a unique and creative way to combine elements of both hops with an oak tree and include a half acorn half hop logo mark. The end result were original and conceptual illustrations never visualized before for an identity.

Client Background:
Solon, Iowa is a tiny bedroom community just outside Iowa City. It is home to one of the finest small craft brewery/restaurants in the United State: Big Grove Brewery. In 2016, Big Grove was executing a dramatic expansion into a 28,000 sq. ft property in Iowa City that features a 10X increase in brewing capacity to 10,000 bbl/yr (310,000 gallons).

Big Grove’s ultimate goal is to be a hub of activity, fun and hometown love in a newly redeveloping sector of the city they cherish; to continue to serve up great beer and food and to help preserve and protect Iowa’s natural spaces and local culture.

Steven Noble

World-renowned illustrator Steven Noble

Celebrating 25th anniversary (1991-2016)

Visit stevennoble.com and see thousands of illustrations in a variety of mediums: Scratchboard, Line Art, Woodcut and Engraving.

www.scratchboardstock.net serves up over 1,000 original stock illustrations...

Since graduating from the University of California, Davis in 1990, Steven Noble has mastered a wide range of detail and style within the scratch-board medium and has become internationally recognized for his work from clients as far way as Japan to Europe.

Over the years, he has become equally adept in the woodcut, pen and ink, traditional engraving and steel engraving styles, as well as a variety of stylized scratchboard techniques. His highly disciplined and complex line work is based on over 25 years of experience using X-Acto precision knives carved into pre-inked clay boards which generate very fine line strokes which allow a versatility in the detail from bold woodcuts to very fine traditional 19 century steel engravings.

Over the course of his career, he has created many nationally recognized logos and ad campaigns for a large list of prestigious and high caliber clients such as Coors (corporate/packaging logo), Exxon-Mobil (stock certificate), JP Morgan (annual report) and Mercedes-Benz (ad campaigns). A lot of his expertise encompasses a large volume of subject matter that include food, portraits, animals, maps, architecture, and corporate conceptual images.

In 2001, he won the "Meade Show Award for Excellence" for creating the best corporate conceptual illustration for an annual report for the Wet Seal's 2001 Annual Report. In addition, in 1996 his work was recognized in the Communication Art Magazine for the best advertising spot for "Beaulieu Vineyards."

Steven continues to strive for excellence in his work and is always up for the next challenge. One of his last projects was a series of illustrations for the acclaimed Children's book "Zathura" which came out (Fall 2005) at the same time as the release of the movie "Zathura".

Latest awards, achievements, milestones include:

-2010: SKYY SPIRITS & STEVEN NOBLE BRINGS AWARD-WINNING ESPOLON™ TEQUILA BACK TO U.S. FANS

- 2010: Cracker Barrel National Addy Award 2010

-2009: OLD SPICE FRESH COLLECTION / PROCTER & GAMBLE / LANDOR ASSOCIATES Cincinnati, USA

- 2009: AdPulp: Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola’s long white beard this Christmas.

- 2009: Brand New: Lobtster.com logo

"LIMESHOT DESIGN"

Logo Inspiration: Steven Noble (Of Amex Centurion And White House Fame)

If you haven’t heard of Steven Noble before, you most certainly have heard of some of his work: he illustrated the back of the one dollar bill; he is the illustrator who was hired to redraw the White House for its most recent logo refresh; he is the artist behind American Express’ centurion/gladiator illustration, famously used on the company’s initial cards and nowadays on the mythical Centurion Card (unlimited balance, invitation only it seems).

His highly disciplined and complex line work is using X-Acto precision knives carved into pre-inked clay boards which generate very fine line strokes which allow a versatility in the detail from bold woodcuts to very fine traditional 19 century steel engravings. The resulting logos are complex and stunningly detailed, works of art in a world that more and more bows to convenience.
His work spans way more than logo design – annual reports, illustrations, engravings, etc. Some of them can be bought off his website. But for now, here are some beautiful logos for your inspiration (go buy those X-Actos!)
SLS HOTEL
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Contact Information
Phone
1 707.789.0166(Mobile)
Website
http://www.stevennoble.com
http://www.scratchboardstock.net
http://www.stockillustrations.us
Email
[email protected]

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