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BIS Studio Graphique Branding

BIS Studio Graphique Branding

BIS Studio
February 19, 2018
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This project is the branding of our graphic design studio based in Toulouse, France. The name of the studio is BIS, Studio Graphique.

The name BIS means many things:
- Firstly, we are 2 graphic designer so the word bis represent us two.
- Secondly, it's an anagram, it means Big Is Small (a reference to the famous sentence "Less Is More").
- Thirdly, it's a play on words with the Urban & Hip Hop culture (Big Is Small : Biggy Smalls / Notorious BIS : Notorious BIG )

The idea was to made a very simple and clear graphic design. A timeless style which could evolve in the future according to our different upcoming personals works about the studio (posters, custom products etc.).

We chose to concentrate our work around the graphic composition and the balance of the elements.
Our stationery stuff was made in 2 versions to be filled by computer or by hand.
Our business cards are creatives and evolutive. We have tried to play with the logo and colors to propose to our clients a lots of different business cards (4 different designs, 4 different colors but the same logo.)

We chose to apply neon colors (neon pantones) and black to create a contrast between the colors.
This colors choice is also a way for us to show our creativity, give a pop tone and counterbalance with the sober graphic design. (always with the aim to create contrast).

Our bills are inspired by old school french bills who commonly was filled by hand on yellow paper.

Business cards are printed on 500g matte paper.

We used adobe illustrator to create our logo and business cards graphic design.
The font used to create the logo is a custom Montserrat.

Then we used Adobe Indesign to create our stationary stuff.

Finally we used adobe photoshop to showcase our work on

Many people respond to our project in a positive way.
This is our first project that we showcased in as a graphic design and we received a lot of good and positives replied.

People said us that the project was very clear, amazing and the colors were good.

After posting this to the site we received 3 demands from different people to work with us. (in 2 days)

After 6 days, our first work has been featured on, tagged under the AIGA Members gallery.

The graphic design studio is composed by 2 freelance designer : Hugues Carrere & Lilian Chevallier

our behance account is :

Hugues Carrere :
Lilian Chevallier :

BIS Studio

Graphic design studio based in Toulouse, France.

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