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Bloodborne by Elliott Wilkie

Bloodborne by Elliott Wilkie

Design Ideas
January 7, 2016
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For personal projects, Elliott Wilkie try his best to explore every genre for web design, such as food, cinema, gaming, music, travel, etc to build a diverse portfolio, it's safe to say Bloodborne is his most passionate project. Being a huge fan of the game, he wanted to convey its Lovecraftian nature to stay true to its theme and cater for its loyal fan-base.

The idea behind the design was to create a 'hub' for the fans of the game to explore the lore, media, locations and more. Searching around I noticed that other than the Wiki, there's no real website for the game and I felt it deserved something more that featured content worthy for fans to keep returning. Once I posted the design on Behance it was received so well that my friend and talented web developer Steven Hoskins developed the website. It was designed with responsive in mind on a twelve column grid that meant Steve was able to create a fully functional responsive live version while not compromising any of the design.
-Elliott Wilkie

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Most designs I will sketch layouts and wireframes after searching through inspiration on blogs, Dribbble, Behance, Pinterest etc and will shape my wireframes to theme the purpose of design. I always think responsively as well as putting the user experience above anything else. Luckily for Bloodborne I never ran out of ideas and inspiration...so much so that I often found myself deviating from the initial wireframes and trying multiple layouts, oops. Once I've created wireframes I feel are effective I will start adding in content, looking for font pairings, palettes and textures - I chose all of these to help execute an effective atmosphere for the site that replicated that of the game. The software I predominately used for the project was Photoshop CC, however I sometimes like to use InDesign for layouts as well as Sketch for UI elements.
-Elliott Wilkie

Elliott Wilkie

One of the biggest inspirations for the design was the community itself, the support for the game that I've witnessed made me want to contribute in a way that I knew how - design. I often find most inspiration for designs come from UX/UI work I see every day across the web, print work, typography and most importantly - illustration. Coming from an illustration background of painting and sketching I find that; mood, layout and composition are vital. I looked at concept art for the game as well as typography pairings and fell in love with Playfair Display (and tried a little too hard not to use the ampersand on every title). Other inspiration grew from seeing one page sites, UI elements and ideas from similar themed video game sites across design inspiration blogs, Pinterest, Dribbble and Behance as well as what works when live over on Awwwards. I try not to compare myself to others work, but encompassing yourself around so many talented designers on those sites provides a constant flow of inspiration and is something I'm always excited about.
-Elliott Wilkie

Elliott Wilkie

As I feel I'm constantly learning and adapting, I don't feel I have a set style. That said, I feel most passionate when expressing creativity and developing ideas that can tell a story and provide an effective user experience. I believe that responsive design should be standard and enjoy working with designs that can break a typical masonry grid. Aside from web design I love to paint and lately have been enjoying creating portraits similar to oil painting with texture and expressive strokes, playing with light and form to create mood. My painting style is heavily inspired by concept art and love the notion of 'implied detail', to create something simple and effective that the viewer knows where to look and go without having to focus. I think that applies to web design in relation to user experience, the less effort for the consumer the better. My greatest inspirations are Kreativa Studio, Watson, Damian Kidd, Victor Erixon, Ben Johnson (Elegant Seagulls), Dan Luvisi, Jeff Simpson, Jonas De Rio...and many more! Most of which vary from concept artists, illustrators, UX/UI designers and multi disciplinary studios.
-Elliott Wilkie

Elliott Wilkie

I'm honestly terrible at these, I'm a typical cliché of someone who never follows their own advice. However, one thing that's helped me most is to constantly be around people who can inspire you or that you can learn from. If you set yourself goals to be as humble, professional and skilled as the people who inspire you, you will improve leaps and bounds. That said, I think it's important to make sure you develop your own style to stand out from the crowd and that comes with time and practice. You'll notice that you naturally design in a way that you prefer and that becomes your style.
-Elliott Wilkie

About Elliott Wilkie

Elliott Wilkie is currently living in the UK and come from an illustration background. He's 23 years old and started his career in graphic design working freelance and went from college into a design internship in Soho (London) working for a music agency called 'Instrumental' (previously PopShack). From there he took a course in designing for mobile and devices, which opened his eyes to UI/UX design that has now become a true passion of mine. Elliot is now lucky enough to be working as a junior designer for Figleaves.com. His current role allows him to work closely with web developers to create responsive web designs with a friendly user experience as well as diving into print projects, promotional work and brand development. Check shirts are his skin, he talk about his dog a little too much and his blood stream has a constant flow of pizza. See more of his works on Behance.

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