Bloom Records is a new rock record label which aims to promote new up-and-coming rock bands. The label will be characterized especially for the continuous investment in young talents and for the product promotion, with an eye towards on the live concerts. Bloom Records wants to realize the dream of young musicians talents: put them to the other side of the stage.

The inspiration is derived from the label mission: to realize the dreams of young musicians. So i thought the idea of achieving its goal and i designed a dart. Then i fused the dart with an audio jack to represent the power of the music.
I used simple shapes in the construction to create a logo that was very strong in accordance with the rock genre of the label.

I designed a lot of sketches on my moleskine. Then I worked on Adobe Illustrator reproducing my sketches in the artboards in black and white. After that I chose my three preferred proposals, so I created the grid and chose the font: Museo Sans. Then I designed the pattern using squares to maintain a clean and modern brand image.
After that I chose the color palette and even in Illustrator I designed the stationery. At the end I also worked on three posters.

People are responding well to this project on Behance. I received a lot of question about Bloom Records and this is the most important thing for me. I'm a brand designer and sharing the experiences with other creatives people that work in other creative field is essential for me.

With this project I learned that simplicity is the key also for a strong rock record label. I study a lot the works of my favorite graphic designers like Bob Noorda, Massimo Vignelli and Paul Rand and their common point is the cleaning and the simplicity of their symbols.

Gianluca Santoro

Gianluca Santoro, Italian designer based in Rome.
My main activities involve brand strategy, brand and corporate identity system, and packaging design. My aim is to create a clear and functional identity, with a strong and focused concept, allowing my clients to be involved in the creative process, in order to better communicate the values of their brand or company.
I studied Graphic Design at International School of Comics, where I graduated in 2016. During my academic experience, I attended additional courses such as visual perception, photography and creative process. Moreover, I attended an intensive specialization course in Brand Design.
After working from 2014 to 2016 for two marketing and advertising agency as a graphic designer, in 2017 I started my own business as a Brand Designer freelancer.
I believe that a crucial factor in this industry is to be always updated, this is why part of my daily task include reading books and attending live and online classes related to branding, typography, and others design fields.
Travelling and discovering new places is something I love, but walking down my city remains my greatest source of inspiration. Craft beer addicted.

"There is no design without discipline. There is no discipline without intelligence."
Massimo Vignelli

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