Botanika is a visual identity and a flower shop name designed by a talented artist, Rita Duczmańska. The idea in making this project is the result of many drawings of flowers and buds from a realistic forms down to a synthetic flower which in this case, it was a tulip. Read on and enjoy!

I wondered for a long time to figure out what the name to give the florist. My client wanted me to I designed the whole visual identity and I created the name for the flower shop. I wanted to emphasize the aspect of nature, something us that surrounds every day. Botanika means in English botany, in short, is a branch of biology dealing with plants. This name is a simple, easily memorable. It was good choice.

- Rita Duczmańska

The Florist is located in my town. Established in 1992 which is a very long time. When I was younger I always walked past her. There were beautiful flowers, lovely smell them and you could feel the enormous passion of the owner. When I graduated from the Academy of Fine Arts and I started working in creative branding, I thought it would be worthwhile to make such this identity. Earlier the florist had no name, it was simple florist. It’s good if the brand has name, even as it’s known on the local market. Then customers better identify with her. I’m still a client florist. One day, the owner asked me to the changing image of her florist shop.

- Rita Duczmańska

First of all, I was inspired by nature and flowers that were found in the flower shop. Designing such a type of identification is very pleasant. I like nature and I’m feeling good in it. Therefore creating a identify for this brand was very fascinating experience. This project was in a very nice and pleasant conditions. The store owner trust me in 100% and I could carry out my whole idea about a project. Implementation of the Botanika project was also easy. It’s a small shop with one owner so I organized everything within 1 month. I made several versions, maybe 3 but eventually won this project. It was simple, fresh and well associated.

- Rita Duczmańska

About Rita Duczmańska

Rita Duczmańska is a graphic designer from Poland. She graduated with honors a MA degree in Editorial and Typography Studio Design
at Academy of Fine Arts. For several years, she has been a freelancer. She creates identity for brands, designs posters and editorial. Most of her project is a simple graphic forms. You can find more of her works on her Behance profile.