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Brand Guidlines

Brand Guidlines

Marco Priore
November 24, 2020
3 Comments

the project initially consisted of selecting an emotion to taste and indicating what were the things that we believe represent that emotion. subsequently it was necessary to create a logo and a logotype to graphically represent this emotion and what it means for us.



first of all I threw down the initial ideas for my logo on a piece of paper. Then I skimmed what in my opinion could be the most suitable logo, and once chosen, I reproduced it in vector through the illustraor software. Once the logo was developed, I made an analysis of what the logotype was, i.e. the textual part of the logo. Once I had chosen the logotype, all I had to do was present the finished project through a presentation that illustrates everything my creative path has been.


Pencils, paper sheets.
Software: Adobe illustrator, Adobe Photoshop, Adobe font and Adobe colore. I use Adobe illustrator to transform my rough in a digital rough, and to create the final branding guidelines. Trough this software I also choose the colors and generally I did the biggest part of the work. I use adobe Photoshop to place my logo and my logotype on a mockup.






Of course. Every suggestion that people give to me is out every project, whether they are positive or negative will always help me grow. Before sharing the final work, I usually compare myself with all the problems that could be born on my work and which not.

Marco Priore

Hi Marco and I’m a graphic designer junior. I love the creative world and the people work in. I can’t wait to share ideas and suggestions with all of you.

3 comments on “Brand Guidlines”

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