Santino Lisi is a renowned dental technician with great experience. Its strength is to be able to blend new technologies with a great craftsmanship.
The purpose of the project was to create a brand identity that was distinct from those we are used to seeing in the usual way and that it could unite modern and traditional.

For the creation of the logo I wanted to combine the shape of the tooth, with reference to the area of expertise, the shape of a shield, to represent the protection against the customer and his smile, and the letter "s", referring to customer name (Santino).

The green / blue color is a reference to the medical (blue) and wellness (green) world, while white serves to lighten the various compositions, giving it a minimalist and professional look.

For the realization of the project I started from a sketching stage in which I pulled out numerous different ideas and concepts.
Once you've chosen the concept to be developed, I've gone to realization using Adobe Illustrator software.
In the end, I used Adobe Photoshop software to make the presentation.

I noticed with pleasure that people welcomed my work with pleasure.
After the development of this project I received many compliments and as many proposals of work and collaboration.
I have learned a lot from this project both as a person and as a professional.

TO VIEW THIS AND OTHER PROJECT---> https://goo.gl/ek4FRh

Flavio Lisi

Hello, I'm Flavio Lisi, an Italian brand designer based in Rome with over 10 years of experience, specialized in logo design, visual identity and branding.
My work is to develop new brands and revitalize existing ones. My ambition is to create clear communication solutions underpinned by meticulous attention to details, in short words, graphic design at the highest level. I take care for everything that constitutes an image of the product, company, institution, place or event: visual strategy, brand architecture, its name and definition, visual identity design and print.

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