In 2011 born the Brand Thinkers, affectionately called the most genuine discussion group on brands in Brazil, a living group, organic, restless, dynamic. And because of all these virtues, we have made a careful process of visual identity revision. With a new face, a new aesthetic, a new way to present, but with the same essence, genuine, real, responsible and creative.

The project was inspired by iconic elements that symbolize the thought and speech, resulting in an attractive and inspiring visual that represents the DNA of the discussion group on brands.
The colours were used to represent the concept and creative essence, simple, contemporary and attractive.

The completion of the mark is made in graphics programs, but before reaching this result, the project goes through a long process: search, semantic panel, concept, forms of studies (brand sketches), graphic brand development, application and testing (shapes and colors), creation of visual identity (Business Card, Stationery, Folder, Social Networking, email Marketing among others) and execution of the final project.

Feedback from the people has been very positive on social networks and especially the Behance, being highly appreciated and evaluated and on websites and blogs to creative communities with extensive national and international reach.
I learn every project that the more I delve into studies and research, more personalized, concise and systemic becomes the project.

Thank you for taking your time to enjoy my work, is very important and motivating. Much eternal gratitude.

Watch the video case with the creative process of the brand from beginning to end: https://www.youtube.com/watch?v=65wonJxb7Cs

Felipe Jacoto

Felipe Jacoto is designer and founding partner of Fluix Communication, founded in 2009. It had experiences when designing for wide range of customers in the market as BMW, Dafra, Kasinski, Scala, Phitofarma Freud among others and also with small and new start-ups in interior of São Paulo, resulting in 12 years of continues experience with Graphic Design, Brand Design, Namimg and Grids.

Technician Visual Graphic Production Publisher by Salesian and graduated from São Judas Tadeu University, now devotes most of his time in studies on Brand Construction, Engineering Typographic Design Minimalist, Proportional Modulation System and Geometrical Construction (grids).
In Fluix is responsible for the creative direction and brand design. Currently, Jacoto is the designer responsible for driving the process of creating the new identity of Brand Thinkers, oi the most genuine discussion group on brands in Brazil.

Follow him on Facebook and Instragram @felipejacoto your creative process or has access to several projects in its portfolio: be.net/felipejacoto.

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