Broodje van Eigen Deeg by Jeroen van Eerden
Broodje van Eigen Deeg, a project by Jeroen, is a French bakery located in the Netherlands. With a unique concept in making their own bread dough, they are specialized in French bread, pastry and confectionery. They bake bread made of their own dough. In addition, they select pure ingredients, without additives. Preparing dough with respect for the ancient craft and long rising processes using sourdough. Their bread is inspired by the French tradition. This bread has many types, but have one thing in common; it is always freshly baked. They bake - like the French - throughout the day. So it never takes long before freshly baked, warm and crackling bread comes out of their oven! Let's check out this amazing art set!
My task was to create a full (corporate) branding for Broodje van Eigen Deeg. Including a full communication and marketing strategy with all needed visuals and other needed designs for their business. I’ve been working on the following elements for their branding completion:
- Jeroen van Eerden
1. Corporate Identity & Branding tasks: Compile and finalize the key corporate messages and the overall communication + marketing strategies.
- Jeroen van Eerden
2. Identify and create graphic elements that will carried through all corporate communications: web, print, documents, PDF, etc.
- Jeroen van Eerden
3. Create a logo usage guideline manual.
- Jeroen van Eerden
I took inspiration from the old hand-crafted bread makers. In the concepts I've also included the French element and used the capital B in different approaches. Elements like wheat, bread, craftwork and France are all used for the all the concepts during this project.
- Jeroen van Eerden
The final logo mark was also my first logo concept. A capital B with a bread (loaf) in the middle of it. I used the negative space of the shape to create this smart and beautiful mark. After the mark was set, I've added a suited typography and the colors where based on the color of baked bread, next with a clean but suiting typography in all black. The client was really happy with this overall visual feeling it was giving. Also the message was really clear and obvious for the audience to understand as a bakery with hand crafted breads.
- Jeroen van Eerden
ABOUT JEROEN van EERDEN
Jeroen van Eerden is a 29-year-old freelance Logo & Branding specialist born in Amsterdam, The Netherlands. Currently he’s living in Groningen and has 6 years experience in Logo & Branding design. He has worked on various projects from all over the globe. Passionate about all kinds of digital art, branding, print & packaging design and abstract arts. He is always searching for creative and innovative solutions, aiming to reach new and fresh visual results, to get the best out of each project. His creative artworks have resulted in him achieving a reputation with publications, features and interviews because of his design exposure worldwide.