This was a project created for a multimedia and design course i was taking at the time. We were asked to ‘create a brand’ using some of the techniques we had learnt during the course of the program.
I had always wanted to work on a project for a brewery so i decided to create this brand.
Honestly, the name came from a random name generator, i kept on refreshing till i saw i name that resonated with the way i wanted the brand to look.
I wanted to design a logo that the consumer can picture on a barrel in the old western era while maintaining a modern contemporary look.
I initially wanted to make the design black and white but i realized the output would look too vintage so i decided to add vibrant colors for a more appealing design.
I initially did some rough sketches on paper.
Then i did a sketch of the caravan on Adobe Photoshop using my wacom intuos drawing tablet, i then transferred the sketch to Adobe Illustrator to vectorize.
The typeface used for the ‘CARAVAN’ text is Barbaro (i warped the text, lover arc).
The typeface i used for ‘BREWERY’ is Black Mask.
After the presentation of the project, i got a huge round of applause.
I also got a lot of likes and comments on my social media page, people loved the tagline a lot because it was clever.
I really took my time to plan every aspect of the project, from the logo design, to the product design and the brand tagline.
I always give 100% and more on any project i embark on and the overall response from everyone that saw this project reaffirmed this mind set.