Toby Ng's Catching Moonbeams is about the light of the moon was chosen as a metaphor for Antalis paper printing effects project to promote their black, grey and sliver paper. The project is presented in a set of two volumes within a specially designed moon-textured case. The whole set is designed to capture the concept of ‘Catching Moonbeams’, highlighting the ephemeral and illusory nature of light, darkness, colours. Its effects take the reader in the first volume, ‘The Dark Side of the Moon’, from black, a place where there is no reflection from the light of the sun, to the second volume, ‘By the Light of the Silvery Moon’, where the experience of light and silver are subtly illustrated.

‘The Dark Side of the Moon’ is an experiential journey – both visceral and texturally rich. As readers touch and feel the different paper textures and printing effects, they are taken step by step to the moon. Finally, with man’s first step on the moon, the impossible becomes possible, the dream comes true through the prints and textures – we can touch the moon! In the 2nd volume, ‘By the Light of the Silvery Moon’, we continue to catch moonbeams in a simple paper sample booklet showcasing Antalis’ black to grey and silver papers.
-Toby Ng

The most important thing I think for a paper sample is the texture. Due to the brief is to promote black paper and the moon itself is actually black with a very strong and recognize texture. So I decided to use that as the main element combine with different paper and printing effect to show the texture of moon. To make the impossible possible (touching the moon)
-Toby Ng

We don’t believe in design style but our approach is always communicate with a strong idea. Distilling ideas to its essence is a point in the design process where strategy translates as image – the graphic image. And the most meaningful images always has an idea behind them. When the power of the graphic image is designed creatively and effectively to serve the essential aims of each project, each image will compellingly, yet simply, speak for itself.
-Toby Ng

Be honest to the work we do and true to ourselves.
-Toby Ng

*See the whole project here.

About Toby Ng

Toby Ng graduated in Central St. Martins, London in Graphic Design. Ng practised his craft in London, Singapore and Hong Kong, prior to starting his own design firm in Hong Kong in 2014. Specialising in graphic design and brand identity, Ng rigorously tackles design challenges with wit and aesthetically meaningful communications. Recognised in design circles as a graphic designer of ‘the generation’, Ng is winner of numerous awards both internationally and locally; they include the British D&AD Awards, Germany Red Dots Awards, New York Type Director Club Awards, and Design for Asia Awards. In addition, he was honoured in 2014 with the Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet magazine.

Ng’s works have been widely published and showcased in various renowned galleries including the National Portrait Gallery, London. One of Ng’s personal initiatives include The World of 100, which has been published as a book and distributed around the world. He has also shared and spoken about his ideas and work at TEDx, international conferences and universities. See more of his works on Behance or his website.