Celeste Chaney is the person that was designed for the brand. She is a young and ambitious writer from USA. She needed a brand that would serve to promote her professional image. So, let us take a look at how Kike Escalante, a freelance designer from Alica, Spain, managed to create Celeste Chaney's brand. Read on and enjoy!

I wanted to create a brand, simple and minimalist. We both decided. A brand that breathes tranquility. A powerful symbol that may reflect some characteristic of the writer. Well, first gather and receive information that contributes the customer. Analyze, find references, sketches and go always working with a concept.

- Kike Escalante

Whenever problems arise during a creative process. It depends on the project, the client ... several factors. In this case it was quite simple, thanks to the customer contributed ideas and clear information. We created a few concepts and decided that was the best. Previously, sketches and primary concepts that rule out. Staying with those who might work better.

- Kike Escalante

About Kike Escalante

Kike Escalante is a young designer from Alicante, Spain. Currently as a freelance, she does projects all over the world. Continuous learning everyday, everything is a challenge. She likes to create great brands and attractive web design. Her passion is displayed in her projects. You can find more of his works on his Behance profile or website.