The objective of this project was to create an identity and product line for the skin care company Charmé. They are a young urban company located in Culebra, Puerto Rico specializing in natural indigents found locally. They asked for a brand experience that would be charming and make their consumers want to come back again and again!
Charmé’s identity was inspired by the tropical nature Charmé lives within. The brand encompasses a tropical, lively and lush nature. The color palette used was inspired by Culebra’s brightly colored homes and stores. The brand’s packaging is easily recognizable and creates a strong personality that gives off a relaxed island vibe.
Abobe’s Photoshop and Illustrator were used to create this project. I first researched common textures and imagery found in Culebra and from there I created the repeating palm design you see. This was just a research exercise I did but I ended up using it in my final design. I then created the logo and the color scheme and applied it to the bottle mockups. They were looking a bit plain so I decided to implement the palm design in a gold color to make it pop against the pink. I then worked on the rest of the items you see including the website, bag, and tin.
People loved the final design and the island and tropical feel I wanted to communicate really worked. Viewers see the products as fun and new and have really liked the brand I helped visualize. I learned that the research process can be long and you might not have many initial ideas but working through it with simple exercises to get you design ideas flowing works!