Rebrand of the Chiang Mai Tribal Museum, located in Chiang Mai, Thailand. Designed to represent various hill tribes within the area, focusing on their crafts, especially their colorful textile works.
The Tribal Museum highlights the history and culture of the mountain tribes of north Thailand — Akha, Karen, Khamu, Lahu, Lau, Lisu, Hmong, Mien, and Thin peoples. The museum is consisted of exhibits of tribal clothes, jewelry and other artifacts, a video presentation of tribal life in northern Thailand and a large garden with exhibits of tribal huts, reconstructed in an attractive waterside setting. In addition, the Tribal Museum hosts a monthly tribal market, selling handmade clothes, craft goods and food, from a different hill tribe each month
The logo and color palette represents the crafts of the people of the northern tribes.
After visiting Northern Thailand myself, I was very inspired by their usage of colors and simple forms to create something more complex and intriguing in their craftsmanship. I knew I needed to use the magenta as my main color as it was my first impression of their works. Then I decided to go with the dark blue color to ground down the color, and then the other accents follow. The logo and color palette represents the crafts of the people of the northern tribes.
I mainly used Adobe Illustrator to begin with, in creating the color palette and the shapes that would become my logo. I wanted something very simple and I ended up with this shape that was inspired by textile pieces and then, it was then able to be used to create even more patterns.
I received a very positive respond for this project as it is something very cultural and new to the people in the States. My family and friends back in Thailand also agreed that this represent the craftsmanships of the Northern tribal people very well.