Chon Choner™ Coffee Luwak

CHON CHONER
Exotic Coffee

Kopi Luwak (better known as Chon in Vietnam) Type of coffee famous for a specific way of its processing. It is deemed to be one of the most expensive varieties of coffee in the world.

Vietnamese coffee is distinguished by the way it is brewed. The authentic Vietnamese coffee maker Phin (press filter) is a portable drip coffee maker. Coffee drips into a cup through the hole in the filter. Drip brewed coffee is softer and a bit sweeter, it is not that sour and bitter. This way of coffee making perfectly complements and reveals the exotic taste of Chon Choner coffee.



Goal: Pass the feeling of exotics, emphasize the animal image. Develop a premium and at the same time welcoming image. Explain to the customer that it is exotic coffee from Vietnam.

Solution: We have decided to tell about the product through a picture. Exotic environment and the animal image are self-explanatory.


Software: Adobe Photoshop, Adobe Illustrator.
Used the camera: Fujifilm X-T20.

Made composition for photoshoot with authentic materials from Vietnam.
We wanted people to feel exotic Vietnam.
The illustration was created based on the images of the animal.

Creative direction: Anastasiya Guseva
Art direction, design, photography: Yura Podryadov
Illustration: Anna Abwehr

www.mrviet.net


People liked the original authentic Vietnamese style. Photoshoot idea.
In the process we improved our photo & retouch skills.

Vietnamese coffee is distinguished by the way it is brewed. The authentic Vietnamese coffee maker Phin (press filter) is a portable drip coffee maker. Coffee drips into a cup through the hole in the filter. Drip brewed coffee is softer and a bit sweeter, it is not that sour and bitter. This way of coffee making perfectly complements and reveals the exotic taste of Chon Choner coffee.

Yura Podryadov

Packing Design;
Logo Design;
Visual Communications;
Corporate Identity;
Photography.