Visual identity for the company selling accessories for pets. Simple, geometric logo consistent with typography. Each element of the logo is based on the shape of a circle. Minimal use of color, simple accessories create a minimalist brand for people who value simplicity and materials of good quality.

The company sells accessories for pets such as bedding, so I chose to show a sleeping dog. I decided to use simplest shape. Everyone knows how does a sleepy, sweet dog look like. To keep the mood, I picked joyful baby blue color.

It all starts with a drawing on paper. I tried to simplify the mark as much as possible keeping basic shapes resembling a sleeping dog. The mark has been transferred to digital world using Adobe Illustrator. Presentation was created in Adobe Photoshop. I used both free of charge mock-ups and created my own.

People love Chrupek :) I received plenty of positive responses. The logo gained wide interest and the mark has been selected to participate in the National Exhibition of Graphic Signs. I'm proud of that :) This project taught me that initial ideas can also be brilliant, adequate and successful.

Agu

Hello!
I'm a little creator from Poland. My motto: less is more, and maybe: everything can be done simpler. My imagination has no limits, I have a million ideas per second. I love simple, geometric shapes and I love playing with color. I'm in love with branding and pattern creating. With great pleasure I'm designing icons, illustrations and many different projects, because design is both my profession, passion and hobby :) I'm constantly looking for new challenges and interesting cooperation opportunities.

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