CÎROC is a brand of eau-de-vie vodka, manufactured in the Charente-Maritime of France grapes, produced and distributed by the British-based multinational alcoholic beverage maker Diageo. They already know how they wanted: plain textures and flat colors, a specific color palette, modern and sophisticated places, people and situation, really attractive and yummy cocktails.
This brand over the years has positioned in the liquor industry as one of the best of the world, selling not just a product but a lifestyle, luxury, prestige, that’s why they wanted some specifics art work.
Our team, did a brainstorming and a really large investigation for every single looking of every art piece, includes lifestyle ,cocktails, people involved in situation of celebration and happiness, and because we have the caribean sea so close we wanted to take advantage of that, so we take pictures at the beach and mixed the CIROC colour palette and the environment. The results are really cool and fresh, you wanted just grab your swimsuit and run to the pool or beach.
I used Adobe Photoshop, to do almost everything, when I going to edit colors or to some montage or something involving a photograph I always prefer Photoshop, but that’s me.
In this project the thing I loved the must was the matching colour palette, for me colour it’s a really big part of everything, that’s why doing the photos at the beach and find the perfect contrast was really fun and challenging
The team ended with really cool feedback from the client, and our arts directors. From every brand, client and situation you learn something, this time we learn conceptualization, work with a really large and prestigious brand it’s a challenge, but you just have to trust in you and your team and your gut and do your thing.