Global Climate Change is not a new topic. Our governments have plans to resolve it for years, but they did not have many actions. Most of people gradually lost their interest on this topic. As designers, we have the ability and responsibility to arouse people’s interest again. Hence, I decided to rebrand the conference’s identity design by myself.
The objective of this project is to create an attractive branding that can reflect the connection between the different weather and the global climate change.
The identity communicate the conference’s goals and the concept of weathers mix. Since the weather conditions are never independent. In addition, different weather conditions are mutual conversion among each other. Through designing a simple visual system, I can make these icons reasonably showed at the same time. The main logo is composed by the four basic elements of nature. They are air, water, earth, and fire. Except for the square made by 25 dots, the four elements are the foundation for the system. All the weather icons are developed from the four basic elements. In the process, I also developed a typeface family that can be combined accurately with the whole visual system. For secondary logo, I chose Futura Medium.
I started from doing brand research on past years’ branding design of this conference. Then I found some issues and decided to make the conference looks more attractive.
The first step is to build the identity’s visual system. The visual system is made by 25 dots which relates to the 25th COP Conference. My aim is to create a smart system that can be applied on different medias. I abstracted the media’s characteristics and fitted them to the system. From printings to screens, each individual design can reflect the media’s character. In order to create a scalable and flexible identity, I explored composition on the weather icons. All the icons are developed in the system.
Many people email me their ideas and thinking about this design. Some of them really gave me a lot good advices. I remember a 20 years old graphic designer emailed me said this project inspired him a lot, and he wanted to know more about global climate change.
According to the interviews and research, the new identity design is more friendly and interesting for young generations. It is good for the conference’s promotion and influence . A right design strategy can help the conference attract more followers. I always believe that design can save the world!