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Crane Tech Showroom

Crane Tech Showroom

Victoria Herrera
November 24, 2022
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Innovative interior design of a crane showroom that was more than just furniture, design and colours. This was about to express a new concept for an industrial activity. Generating a complete user experience that allows the guest/customer to have a unique spatial experience, as well as being part of a technology demonstration.



The idea was not only to generate a usual showroom but it was necessary to demonstrate the innovation of the product itself, in this case: the cranes. The materials for the execution of the work were selected to represent the industry but using elements such as lighting and displays to show modernism and contemporaneity.


The project was developed with first ideas in moodboars and the creation of the user experience within the space. This was then represented in floor plans elaborated with Autocad and Photoshop, and then in 3d models made with renders. For the final presentation of the project, renderings were generated with Lumion and postproduction in Adobe Lightroom.






The project was of great satisfaction not only for me but also for my clients, since the buying process and interest in the product grew with the visits of people to the showroom, since it generates an immersive experience that promotes knowledge about the function and benefits of the product.

Victoria Herrera

I’m an architect and interior designer located on Milan, Italy.

I am passionate about art, design and architecture. I have been working in commercial and retail design as well as home interior design and furniture installation. My work is to create spaces that meet the needs of the client with style.

Everything around us is designed in one way or another, and that is why the quality of the design is what really matters, since it affects the way we live our daily spaces.

You can visit my site to see more of my projects or contact me to work together:
http://victoriaherreraluzzi.com/

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