The CTC channel is a Russian entertainment channel. They called to 2veinte, the company where Damian Sendin works, to participate in a pitch, which consisted in the redesign of its image. Read on and enjoy!

The story behind this work, is no big deal. They just called us for a pitch in which we participated with other studies (still don't know which) haha... and basically divided the study in some groups, at that time I was doing other work so I had to make a proposal without a partner one week then ;(

- Damian Sendin

Well, actually the inspiration can come from anywhere basically just see a form on the wall, a piece of paper or the movement of a window, and you can shoot that thing. Of course always one considers the brief that the client sends, but beyond that, inspiring soil in forms or everyday movements, playful situations, things that you just do not pay attention, convey feelings through the image and not be literal is complicated, so we can just imagine how you feel the breeze coming through the window and represent it with ribbons on the logo. I try to avoid references coming from the same category for which I work, branding in this case, so I tend to look at some blogs of things that do not necessarily have to do with work: architecture, decoration, fashion, or whatever. Surely that also shoots me new ideas in a different way.

- Damian Sendin

The process was a little frustrating maybe, because I was working with another project at the same time and could not make focus on this.At times I wrote down ideas on paper, in a few small drawings of 5 x 5 cm, only I could understand them, but that was more than enough. While preparing some animations perhaps crossed me any idea, and sketch it in the paper. That made much easier the process of making styleframes, since several proposals of settings, or forms were already designed and raised in these small drawings.

- Damian Sendin

Basically just use a software for 3D and After effects to make some kind of color adjustment. Not much more than that.The images don't have much editing, the final images are almost same as the beauty image. The premise was to make something new, with a matter 3D, which transmit energy, vitality and movement and could play that way to viewers. I focus on getting dynamic forms, that convey movement, activity, which at times say "playful" and "come to play", but trying to maintain an approach that does not childlike. The important thing is to get the audience stare at when the movies or series is not displayed, so the best way is to try to find the viewer is attracted to the channel identity.

- Damian Sendin

Well, actually the real challenge was the short time I had to make this proposal, I had a week and had to do everything as fast as I could, but I think beyond that, is a solid proposal, at least I'm happy with how was it.

- Damian Sendin

About Damian Sendin

Damian Sendin is a graphic designer, based in Buenos Aires, Argentina. He always try to find a different approach to things and not to repeat. He currently published his last personal project which is the Birds&Things just to try new things, his idea is to mix personal projects between work, where it can be free to experiment. You can find more of his works on his Behance profile.