I Can Dance - is a dance festival of people with disabilities. This project is a fake non-commercial work for semi-final game of Design Cup. The aim was to create a brand identity for Dance Festival including logotype and some of identity elements.

At the heart of logo and identity conception - letters with missing elements which symbolizes persons with disabilities. Letters still remains readable and connect into words same as people with disabilities despite of circumstances kept being strong and spreading joy and energy of dance.

I used Adobe Illustrator for creating logotype and graphics elements and then Adobe Photoshop to combine them with photos. First of all it was the logo sketch with missing elements of letters which was adapted for all brand materials. Such as business cards, letterheads, posters, etc.

This thematics attracts a lot of attention and has a large number of good feedbacks and appreciations on design resources. I think that the work on such projects is very important and gives a chance to learn something about barriers persons with disabilities face in everyday life.

All images of dancing people belong to their respective owners.
www.axisdance.org www.dancingwheels.org