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Dawam | Branding
Dawam is an Egypt-based limited liability outsourcing company. The company was established in 2020 to provide organizations with business process outsourcing (BPO) services that aim to drive long-term cost reductions while keeping a focus on continuous performance improvement. DAWAM is the HR arm of Atheelcc. It is a sister company to ATHEEL Egypt. which is one of the largest professional firms of outsourcing and call center in Egypt, practicing since 2016 and with a lot of offices in Cairo and Giza. And is now considered a leading firm of the contact center in Egypt.
The brand was built on the combination of the human element symbol, the arrow symbolizing progress, and the letter D beginning of the word «DAWAM».
Color: Green color means vitality and growth
- Adobe Illustrator.
- Adobe Photoshop.
Describe how I made it:
1- search: Building brands begins with the search process, by searching for competing companies and their brands, then searching for information related to the establishment of the company in which I am building its trademark until the completion of collecting ideas through which it is possible to arrive at an expressive logo.
With the information gathered, and identifying ideas that can be worked on, I search across all platforms related to design and branding to create inspiration.
It is the process of converting the final idea that you have chosen into a graphic symbol expressing the nature of the approach on which the brand will be built.
4- Design: It is the final process by which I use the design tools to express the final symbol that has been reached.
- The response of people to the project varies according to the type of personality that it enjoys, but in general, the response is positive.
- Certainly, any project that is implemented the individual will gain experience from it.