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Denso Pulp Juicer

Denso Pulp Juicer

Kriti Goyal
October 28, 2017
1 Comment

The Denso Pulp Juicer is a thoughtfully designed juice extractor for health-conscious consumers. With its uniquely innovative mesh design, it can extract both fibre-rich and fibre-free juice. Every element is designed with utmost attention to detail to provide a delightful user experience. A great improvement from the regular bulky juicers, this compact juicer with its chic and contemporary form language, is one you won't mind having on display.

Modern Indians’ food consumption habits are quickly evolving past the boundaries of traditional Indian home cooking, with many seeking options that are healthier, more convenient, and more hygienic. The benefits of raw fruit fibre are becoming more widely known, but many avoid juicing due to the fact that the process removes fruit fibre, eliminating important nutrients with it. The Denso Pulp Juicer addresses this issue by giving users a choice between thick pulpy juice, or juice with no pulp in it.

The primary software used for the 3D visualization of the design is Rhinoceros. Keyshot Pro is used as the rendering software. The concept went through multiple iterations and user testing before arriving at the final solution. It was a tremendous learning experience.

The project was well received by the target audience. The user group immediately identified with the need for a juice extractor that gives them a choice to extract fibre-rich juice as well as fibre-free juice to suit different requirements of all family members.

This project is designed and conceptualized for Havells India Ltd.

Kriti Goyal

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