The concept of the Desi Shirt brand is based mainly on a simple graphic system, which had to be simple as well as complex in a structure of color palette and print examples for clothing. Read on and enjoy this project created by Filip Dueskau, a passionate designer from Poland.

Logo depicts a simple T-shirt sign with sleeves on the both sides, that can be reed as arrows that gives us a sense of selection between other clothing and the feel of wide range of goods. I focused on things that can be personalized for customers as a fun with shopping and collecting clothing by their own sense of taste with having a permanent graphic system for print. Logo is simplified for reducing unnecessary informations.

- Filip Dueskau

Color palette is created mainly to encourage people for shopping and to eliminate a problem of sex specifications. Colors are composed this way to be encouraging for any sex and to be view as attractive, professional and creative.

- Filip Dueskau

About Filip Dueskau

Filip Dueskau is a passionate designer form Poland who is studying Graphic Design and Visual Communication at the University of Fine Arts in Poznań. He's focusing on editorial or print design, branding and web design. He has graduated a Fine Arts High School of Leon Wyczółkowski in Bydgoszcz with a honorable mention. He grew up in a small town in Więcbork. Besides design, he is interested in painting and fine arts with a succeed. He was awarded in the Scholarship of the Minstrels of Culture and National Heritage in Poland in 2012. Winner of Grand Prix award in the International Biennals Art Competition, Portret Rodzinny in 2013 In Lublin in a category of painting. He has taken part in national exhibition Design Days in Poznań in a category of branding and visual identification in 2015. As a designer, he is passionate about any kinds of print and editorial design. He is currently working as a freelancer. You can find more of his works on his Behance profile.