Shawarma Branding Design

The project is called "The Same Shawarma" is a small cafe that sells delicious shawarma for his signature recipes. We wanted to highlight this cafe from the competition and show all our love and the love of the residents of our city to the shawarma.

In our city shawarma very popular street food. Shawarma like very different people, from bikers to harsh cute clever girls. On the basis of this idea came to show how different people like Shawarma. There were different characters brutal man, trendy guy and a clever girl. Since I did not want to overload the project a lot of detail, I used only those characters with a little delicious shawarma. This allowed to create one great emphasis on people's feelings that they are experiencing at otnasheniyu to shawarma.

In the beginning, I turn off the computer, sit down in silence at the table and start to sketch ideas on a variety of paper. Then I scan get the results and proceed to its processing in Adobe Illustrator. After all the characters have been painted, I put them in a pattern to design packages and other branded products. Thus was born the firm schedule for the project. Later I wanted to make souvenirs in the form of stickers for friends and for the lucky owners of delicious shawarma.

People are responding positively to the cafe with shawarma that we have. Many people are asking where you can look at the project live. After I posted the project in interenet, he became rapidly gaining popularity. I learned from working on the branding "The same shawarma" great experience which is fear that you can not offer the customer the courageous decisions that are very different from the competition. It is always necessary to defend his point of view, to believe in themselves and in their abilities.

Readers, do not be afraid to experiment, do not hide your works and share them online, share your expertise with other designers, it helps very much in the profession.