Dreamy Gradient – Scarf Brand Design & WIP

Yummim-Fabric Brand- uses the patterns, colors, and materials of Hanbok, a Korean traditional costume. The signature logo that symbolizes the image of the material that light is embedded in mother-of-pearl and silk fabric is the brand’s identity. We expressed the dreamy-gradient with the identity of the scarf brand.

First, the image that is felt in the material of silk and mother-of-pearl used in Korean traditional costume, Hanbok, is dreamy.
The dreamy gradation was chosen as key-visual and applied to the brand package using the colors used in the scarf products.
We have designed the transparent material properties of silk fabric to be felt in the whole image and graphic.

We experimented with graphic images using fabrics used in real clothing to make images from oriental traditional clothing feel branded.
The graphic image so designed was designed to give a dreamy gradation throughout the process, from photography to production.
We used Adobe’s Lightroom and InDesign as graphics tools.

The fabric products of ‘yummim’ are actually sold as gifts. Packages that are packaged well for gifts provide satisfaction to people.
Feedback from the people has been positive and useful on many social and design networks, websites and blogs to creative communities with extensive international reach.

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Jungho Lee