Hi. Today I gonna share with you my last branding work, done for EGAMERS agency (Gaming, Esports, and events) a big community of gamers from all around the world. The agency organizes all months tournaments in different places. Last one was played in Tokyo, Japan.
I had in mind to represent a logotype inside a pentagon, something that looks colorful, dynamic and fresh because the agency’s main goal is to entertain young people. That was the basic idea, so I began to get down some sketches. When I was satisfied with the shape of the logo, I have drawn it on computer. Then the choice of the colors, some refinements ecc. The logo has two color versions, cold one and a hot colors version. Final step, but not less important, I prepared a nice looking presentation of the project.
Nothing special I’ve used to realize this work. Just a pencil, white paper and two softwares by Serif. These two programs are Affinity Designer and Affinity Photo. These programs are a very good alternative to Adobe Illustrator and Photoshop, when there is a special attention to the budget. This time I’ve tried to do something new, by using patterns and using combination from a wide color palette. I hope you’ll find my choice of cold colors and hot colors for the logo. The logotype was drawn from zero, because it is an original idea, and it’s not a font. To me, overall the project looks fine. Hope you’ll like it.
People around me liked it a lot. As always, in my family I find my first reviewers of my works, they loved the logo and the choice of the colors. Hope on social networks too people will enjoy my project.
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