Hi. Today I gonna share with you my last branding work, done for EGAMERS agency (Gaming, Esports, and events) a big community of gamers from all around the world. The agency organizes all months tournaments in different places. Last one was played in Tokyo, Japan.
I had in mind to represent a logotype inside a pentagon, something that looks colorful, dynamic and fresh because the agency’s main goal is to entertain young people. That was the basic idea, so I began to get down some sketches. When I was satisfied with the shape of the logo, I have drawn it on computer. Then the choice of the colors, some refinements ecc. The logo has two color versions, cold one and a hot colors version. Final step, but not less important, I prepared a nice looking presentation of the project.
Nothing special I’ve used to realize this work. Just a pencil, white paper and two softwares by Serif. These two programs are Affinity Designer and Affinity Photo. These programs are a very good alternative to Adobe Illustrator and Photoshop, when there is a special attention to the budget. This time I’ve tried to do something new, by using patterns and using combination from a wide color palette. I hope you’ll find my choice of cold colors and hot colors for the logo. The logotype was drawn from zero, because it is an original idea, and it’s not a font. To me, overall the project looks fine. Hope you’ll like it.
People around me liked it a lot. As always, in my family I find my first reviewers of my works, they loved the logo and the choice of the colors. Hope on social networks too people will enjoy my project.
If you find my works interesting, follow me on Behance and Instagram too.