Founded in 2016, El Kapan is a Bulgarian restaurant situated at the central beach in Varna (A port city and seaside resort on Bulgaria’s Black Sea, adjacent to the coastal resorts of Golden Sands, St. Konstantin and Albena. It’s famous for the “Gold of Varna,” 6,000-year-old Thracian jewelry discovered in a necropolis. ). It is a place for young people who can enjoy various types of seafood and bbq under the rhythm of live chillout music.
The owners came to us only with the name and the clear idea of what feeling and message they want to bring to the customers. After a long discussions and exchanging ideas, we had a good base on which to start with.
Our goal was to create a memorable logo, including a fresh and inviting comprehensive vision for the entire brand. To make it recognizable and unique, we had to follow an uniform style and that required us to make everything individually and custom from scratch – especially the symbol, logotype and the illustrations.
We started to sketch everything by hand – ideas for the logo mark, typography and illustrations. We used Adobe Illustrator for editing and vectorizing the concepts, and Adobe Photoshop for the presentations. After the logo and the visual language were approved, we proceeded with the stationary designs, packaging, menus and the outdoor advertising.
Alongside with the branding of the restaurant, we made a photography session including the remarkable dishes and cocktails of the restaurant (which are included in the menu). For retouching the photographs, we used Adobe Lightroom.
The entire project last up to 5 months.
People respond very positively and with big interest to the entire project. The owners of the restaurant were also pleasantly surprised by the large influx of visitors, which continues to this day. Besides that, we are glad that we became part of creating this wonderful place for recreation.
Feel free to visit our Behance page and see the full project or check more of our work: