Elisabet Marreros┋Personal Identity – Self Branding
I created my personal identity through a logo that was applied in various pieces of stationery, which included business cards, a letterhead, an envelope and a folder.These components were aimed at representing the curious, playful and energetic designer that lives with sheer excitement in me!
Since the main purpose of this project was to create a personal branding that would represent me, I had to carefully analyze myself. I knew that my identity had to have a cheerful and playful style that would match my personality, so I decided to use my favorite colors and creatures for my logo. I've always loved bunnies and flowers, I've been utterly obsessed with them ever since I was little. I think these creatures are magical and adorable to an extent that's hard to achieve! The flower that holds the emerging blue bunny in my symbol is a big beautiful peony, powerful and soft, peonies are among my favorite flowers. Throughout my branding, I used mainly green and pink, two of my all-time favorites, that mean life, nature and cuteness to me.
To develop this project, I created different alternatives for my logo. I chose it among a lettering, a monogram and a symbol. The three of them shared a cutesy and smooth feeling I wanted to transmit through bright colors and organic forms. I love working with traditional media, which is why I first sketched and hand-painted the three pieces using watercolors and gouache. I, then, scanned the final results and vectorized them using Adobe Illustrator. My symbol was later chosen as my logo.
This was a project for one of my classes and both my teacher and I were very pleased with the result! I'm glad I could successfully complete a project like this one when a year ago it seemed impossible for me!
