We might have seen all kinds of designs of a fan, and they almost looked the same. But, in our feature for today, our designer had conceptualized a way to optimize the functions of a fan while keeping its design minimal but very functional. Check this out!

FAN is a commissioned (free) project we worked on some years ago. For us it was quite important to see and test how far we can go to reduce an object and keep it's optimal function at the same time. After studying the main technical components, their specifications and manufacturing techniques,
we started to work on a new solution.

-Gerhardt Kellermann

We defined the main usage and functions to be able to optimize the height and remove the tilting feature while keeping the 180° pan option. A capacitive touch switch allows you to increase or decrease the fan speed by simply swiping your fingers along the fan neck. A cable warp was added to the bottom part of the base. The parting seams are developed to be almost invisible by covered parts.

-Gerhardt Kellermann

In the end we tried to reduce the fan to the necessary and keep the archetype of the product.

-Gerhardt Kellermann

ABOUT GERHARDT KELLERMANN

Gerhardt Kellermann together with Ana Relvao, founded the Munich-based Design Office RELVAOKELLERMANN. After a longstanding collaboration, the two to set up their office in 2014, where they develop products for clients such as Bulthaup, Huawei, Auerberg, and inventors who are seeking to bring their patents to life. The designs of Gerhardt Kellermann are a mixture of the harmonic interplay of hard and soft elements with maximal functionality. He combines the spirit of design with innovative ideas, in order to create inspiring novelties. Kellerman is inspired by arts, design, fashion, music and film - a creative cosmos, out of which Kellermann grows and which also develops his works of Industrial Design and Photography. Kellermann is also an invited teacher for Product Photography at the Academy of Fine Arts in Stuttgart, Saarbrücken and Braunschweig.

See more of his artworks in Behance and his website.