Pablo Bardales project consisted of creating a logo and visual identity based on vegan cakes – “Fulfill your fantasy healthy eating cakes”. “Fantasía cakes” in Spanish. Today, a lot of people their health seriously, but only a few know how to eat well, many people love cakes but there are some people can not eat the sugar and other ingredients, so it was born the name of the logo.
Well for this project, I was truly inspired by the name of the logo “fantasía cakes”. I tried to give it a simple, sweet, striking visual identity, minimalist wih basic colors but it’s always attractive for this type of product to use color such as black, white. The simple typography and is easy to read. The picture is based, details of cakes and retouching vintage style.
The inspiration for this project were the details and decoration of the cakes. And I thought that such details should be highlighted in the visual identity in a minimalist style. A basic, attractive design where the cakes should be highlighted. Every designer knows: The details are the most important.
My style is “Simple and minimalist.” But I try to differentiate my projects by giving importance to the “details” as the photos, font, font size. Most designers have the same style but the details make the difference. My inspiration comes to investigate, to see and evaluate the details of designs on sites like Behance, Pinterest and others.
My designs are minimalist but try to differentiate my designs in colors and details and be simple and clear on what you want to communicate. Always emphasizing the details provided details. Always investigate, see the design, look for references for any project, always be updated. Before a project, relax, find a quiet place and start your design And remember: the details are the most important.
About Pablo Bardales
Pablo Bardales is a 29-year-old publicist and graphic designer, he was born in Lima Peru. He finished the college studies in 2012, his focus is on design because of his passion for it. Currently, he works as a freelance – creating logos, branding, visual identity, and web design. See more of his works on Behance or his website.