Future Monuments
Creating a key visual for BASF Brand / Master life product, to be used in all printed materials and social media campaigns. BASF master life is a chemical treated concrete that provides resistance to deterioration caused by abrasion, corrosion of steel, alkali-silica reaction, sulfate attack, and drying shrinkage cracking, moisture and nature factors.
Living in Egypt lets you get inspired from the ancient sunken cities discovered in Alexandria and how statues are not damaged despite the passage of time and despite the environmental factors. This shows the strength and greatness of the construction.
I chose a color pallet near to the real photos taken at night underwater by the monuments discovering team while searching for such cities.
The art director used adobe photoshop and stock photos and manipulated the chosen statues in water using the color mode and tone near to the real photos taken at night underwater by the monuments discovering team while searching for such cities.
The client was delighted by the idea and the execution and used the main key visual in all printed his outdoor advertising in United Arab Emirates, North Africa, and commonwealth states.
The client also used the main key visual in direct email marketing and on social media and all the digital advertising activities.
