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Green Shoot Soups by Aleksandra Kingo

Green Shoot Soups by Aleksandra Kingo

Design Ideas
January 2, 2016
2 Comments

"Fashion Soups" is an advertising campaign for a French soup brand 'Green Shoot'. Aleksandra Kingo and her team created four images illustrating different people getting into beautifully awkward situations while eating soup - an 'office clerk', a 'fashionista', a 'trendy (hipster) guy' and a 'yummy mummy'. They were created to be featured in French 'Stylist' Magazine among others and are all fashion-infused and ironical at the same time.

The initial concept came from Parisian 'Jésus' advertising agency - I think their idea was a perfect match with my pop colours and quirky scenarios. We have teamed up to work on art direction, casting, details and so on.
-Aleksandra Kingo

Aleksandra Kingo

Life, really! And the beauty of the everyday. We wanted the viewers to recognise themselves in our characters, because I bet the eating situations we've illustrated must have happened to most of us.
-Aleksandra Kingo

Aleksandra Kingo

Feminine, colourful, quirky, graphic. I am mostly inspired by everyday life stories, things that happen to me on a daily basis, as well as popular culture. Speaking of names - Guy Bourdin (who portrays women amazingly and also has a beautiful aesthetic) and Toiletpaper (who taught me how far and how crazy can you push your work and still get away with it).
-Aleksandra Kingo

Aleksandra Kingo

Take time to find out what you love, then stick to it! And be active on social media. We used a Phase One 645DF with IQ160 Digital Back for this project.
-Aleksandra Kingo

Aleksandra Kingo
PHOTOGRAPHY ::: Aleksandra Kingo
CREATIVE DIRECTION ::: Sebastien Pierre @ Jésus Agency
STYLING ::: Natasha Freeman
FOOD STYLING ::: Lucy-Ruth Hathaway

About Aleksandra Kingo

Aleksandra is a 24-year-old London-based photographer. She is pretty clumsy and loves quirky glasses, red lips and irony. See more of her works on Behance or her website.

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