Hamlet is re-defining interior design services, with an emphasis on ease and mobility. With SMS-accessible stylists, the seamless connection and personal service allows customers to get decor advice, request product research, and receive unique home products from the comfort of their couch.
Working closely with the brand’s co-founders, we built the Hamlet brand and identity from the ground up. We wanted to create an identity that would complement various design styles while having a viewpoint all their own. Taking cues from mid-century modern aesthetics, the brand uses strong typography, flat color swaths, and metallic accents to create a streamlined identity that plays well with others.
We connected with the Hamlet co-founders in the early stages, diving deep into the core brand goals and spending time concepting ways to bring the vision to life. We focused on elevating the feeling of style and taste—inspired by modern aesthetics—while keeping the brand soft enough to pair with a variety of styles and remain approachable and friendly.
The logotype evokes a mid-century modern vibe, while remaining rooted in present-day design. We enhanced the connectivity through the linear quality of the secondary mark and its iconographic style. The color palette is thoughtfully soft, playing up blues and natural hues that pair well with multiple design styles. The experience is completed with final design finishes—silk laminated stock, copper foil—that add to the sense of style and sophistication that emphasizes the Hamlet brand.
Early concepting and ideation began with sketching and brainstorm sessions. After narrowing the core ideas, we moved into Adobe Illustrator to fine-tune and vectorize, ensuring the the logo and brand elements would be flexible across mediums. Once we completed the design revisions, we connected with vendors to ensure printing precision and strong execution details.
The Hamlet identity has been received extremely well on all sides—the brand’s co-founders, our team here at Communal, and the consumers who participate in the service. The brand, with its soft palette and stylistic mark, are approachable and elevated—two key items that motivated us throughout working through the visual elements.